February 12, 2018

Welcome to the 2018 Genesis Open

Hello, and welcome to the 2018 Genesis Open.

We welcome you to the illustrious Riviera Country Club, home of the Genesis Open.  As we enter our second year as title sponsor of this prestigious tournament, we look forward to celebrating the tremendous champions that will represent this sport well throughout the upcoming days on these historical grounds.

The Riviera Country Club continues to provide a bold proving ground for legends, defending champions and rising stars to challenge themselves to be the best of who they are and that speaks to the spirit of Genesis. From the legendary Ben Hogan to the king, Arnold Palmer, through to defending champion Dustin Johnson and the highly anticipated return of Tiger Woods this year, golf’s elite have come together at this revered venue for nearly a century.

Golf is built on a foundation of honor and responsibility and it’s why we feel there is a strong alignment between our brand and this tournament. As a new global luxury automotive brand, we feel compelled to not only honor our drivers, and a sport built on respect, integrity and mutual admiration, but to make a positive difference in the world around us. Last year at the Genesis Open, we announced our first corporate social responsibility grant to the J. Paul Getty Museum to create a groundbreaking arts enrichment program for underserved high school students in Los Angeles. I am proud to share that we’re doubling our contribution for the continuation of the program this year.

Of course, none of this could happen without the dedicated people who make this tournament possible. We would like to thank our partners at the Tiger Woods Foundation. We look forward to a long-lasting partnership, not only for the success of the Genesis Open, but also for the benefit of the communities and individuals we will have the privilege to serve. We hope you will join us in this cause.

Finally, we would like to extend our gratitude to commissioner of the PGA TOUR, Jay Monahan, all of the Genesis Open staff, our friends at The Riviera Country Club, the hundreds of volunteers who give their valuable time, and last, but certainly not least, you the fans. We look forward to sharing an exciting week of golf and competition at its highest level with you.

Sincerely,

Euisun Chung
Vice Chairman
Genesis