January 03, 2017

Welcome to the club

Traditions and history are two of the key elements that differentiate the Genesis Open from other events on the PGA TOUR. Entering its 91st playing in 2017, the Genesis Open is one of the longest standing stops on TOUR. But what’s new in 2017 as the Genesis Open welcomes the next chapter of PGA TOUR golf to Riviera?

Granting unparalleled access to golf’s greatest players at one of the sport’s most exclusive venues, the Genesis Open combines the prestige of tradition with a shared experience for guests and players. Why be part of the crowd when you can be in the club?

When you are in the club, you gain access to a shared up-close-and-personal experience with your favorite golfers. Craft your own premium experience each day, whether you want to follow your favorite golfer around the iconic Riviera course or experience one of the upgraded spectator venues on-course. The experience is yours to create.

The Genesis Open is not just a sporting event; it’s a place to see and be seen, to conduct business and socialize. When you join the club, you receive an all-access pass to share the day with the world’s best golfers at the exclusive Riviera Country Club.

It’s time to think outside the stadium and experience a live event — both parts sport and social — unbound by seating charts, timeouts and stadium walls. Make the Genesis Open your home, Feb. 13-19.