Genesis Open

The Riviera Country Club | Feb. 11-17

THINK OUTSIDE THE STADIUM

The Genesis Open is the only social event on the Los Angeles sports calendar that grants access to the PGA TOUR’s biggest stars at the iconic The Riviera Country Club by inviting guests to craft their own premium experience in an exclusive setting. Unbound by seating charts, timeouts and stadium walls, join us at the Genesis Open for one unforgettable week a year.

THE WORLD’S BEST

The world’s best head to The Riviera Country Club February 11-17, 2019 for the Genesis Open. Considered among the best fields in golf, the Genesis Open attracts the world’s best golfers. Defending champion Bubba Watson highlights a star-studded field that annually features major winners, Olympians and Ryder Cup legends.

GOLF’S BIGGEST STARS

  • Bubba Watson looks to defend his championship against golf’s biggest stars
  • Past champions include Bubba Watson, Dustin Johnson, Phil Mickelson, Adam Scott, Ernie Els, Nick Faldo, Fred Couples, Tom Watson & Arnold Palmer

A GOLF TOURNAMENT: REIMAGINED

The Genesis Open is the social event on the L.A. sports calendar. It’s not just a sporting event, it’s a place to see and be seen, conduct business and socialize. Get up close and personal with the world’s best golfers at Riviera. Create your own experience where luxury is accessible to all guests.

AN ELEVATED SOCIAL EVENT

  • Walk side-by-side with golfs’s best inside & outside the ropes
  • Reserved greenside seating & premium hospitality available
  • Viewing areas on holes 2, 10, 14, 17 & more
  • Explore LA’s top food trucks, the GREY GOOSE 19th Hole, the vineyard vines club & the William Hill Estate Wine Deck

THE RIVIERA COUNTRY CLUB

Nestled in the hillside of the Pacific Palisades, The Riviera Country Club is among the most prestigious stops on the PGA TOUR. Voted “best course on TOUR” by the PGA TOUR players, Riviera is noted for its spectacular beauty and challenging design. For one week a year, The Riviera Country Club opens its gates for the Genesis Open.

THE HOME OF GOLF IN LA

  • Walk the famed George C. Thomas layout
  • Public grandstands on the driving range, 9, 10, 14 & 17 greens
  • Luxurious amenities & pristine views in the Riviera Clubhouse

A CLUB FOR ALL AGES

The Genesis Open raises millions for youth education throughout Southern California and provide access for youth to enjoy access to the grounds at Riviera providing a once-in-a-lifetime experience for many.

ACTIVITIES FOR YOUNG FANS

  • Free tickets for kids 15 years old & younger
  • Exclusive youth only viewing zones
  • Youth golf exhibition with a pro on Saturday
  • Family Village featuring the TGR Learning Lab

HOSPITALITY

Experience best in class hospitality at the Genesis Open. From private venues to shared hospitality, there’s an opportunity for companies of all sizes to experience luxury on-course. Host clients, guests and friends in the perfect setting at The Riviera Country Club.

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Schedule

The Riviera Country Club | February 11-17, 2019

date event time info TV
Monday, Feb. 11 ActivePDF Monday Pro-Am & Collegiate Showcase Approx. 8 a.m.
Tuesday, Feb. 12 Professional practice rounds Course closed to public
Wednesday, Feb. 13 Genesis Open Official Pro-Am Approx. 6:40 a.m.
Thursday, Feb. 14 Round 1 Approx. 6:40 a.m. TV: Golf Channel 11 a.m. - 3 p.m.
Friday, Feb. 15 Round 2 Approx. 6:40 a.m. TV: Golf Channel 12-4 p.m.
Saturday, Feb. 16 Round 3 Approx. 8 a.m. Youth golf exhibition - approx. 1 p.m. TV: Golf Channel 11 a.m. - 12:30 p.m.; CBS 1-4 p.m.
Sunday, Feb. 17 Round 4 Approx. 8 a.m. TV: Golf Channel 10-11:45 a.m.; CBS 12-3:30 p.m.

Sponsorship

Advertise and promote your company’s brand, products and services to guests at the Genesis Open. Limited opportunities are available to reach this affluent and diverse audience through multiple packages.

Showcase your brand at the Genesis Open

  • Venue naming rights
  • Video board and signage opportunities
  • Interactive expo space
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VOLUNTEER

Be part of the nearly 1,000 volunteers who help make the Genesis Open happen! Volunteers assist with everything from keeping score to transporting players.

JOIN OUR TEAM

  • Go inside the ropes – literally
  • Parking and tickets included
  • Nike volunteer uniform package
JOIN OUR TEAM

Impact

This legendary event, managed by TGR Live, makes a significant impact each year in the Southern California community. Thousands of youth benefit annually through access to the game of golf during Genesis Open week in addition to numerous impactful education and college access programs through the TGR Foundation.

300

kids attend the youth golf expo

1,000

volunteers donate their time each year

30

members of L.A. based Legends Club
See Impact Story

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