January 11, 2019

Experience the Genesis Open your way

The Genesis Open is a golf event re-imagined for LA. The 2019 tournament will once again offer a number of unique experiences for all guests attending the event at Riviera. From public viewing decks and social clubs, an enhanced variety of food and beverage options, and public WIFI throughout, your ideal experience awaits.

vineyard vines club
The action heats up at Riviera on the ultimate risk-reward 10th hole. Will players try to drive the green on the reachable par-4, or will they play it safe and lay up? You can watch it all unfold from the lively vineyard vines club on the 10th fairway. Open to all fans, the vineyard vines club is the place to be on-course with great views, elevated concession offerings unique to the deck including popcorn shrimp and garlic fries and a signature vineyard vines club cocktail by GREY GOOSE. Take in all the action of Riviera’s signature hole on the large screen video board or from the elevated deck of the vineyard vines club.

The Genesis Lounge
As the action heats up on-course, there is no better place to be than at 14. One of the two par-3 offering a Genesis vehicle to any pro who aces it, there are no shortages of spectacular views at 14. Experience The Genesis Lounge, which blends modern luxury with up close and personal viewing areas. All guests are welcome to experience the upgraded views and amenities every day at The Genesis Lounge.

The Boulevard
Before you venture too far on-course, or as you, visit The Boulevard near 2 green to stock up on food, drinks and gear while taking in the view of the short game practice area full of pros warming up. Grab a bite and a beverage at The BLVD concession stand, which features a hot breakfast sandwich, Southland fried chicken and a full bar, refresh at the Coca-Cola Kitchen featuring music, food and beverage sampling and more in the afternoon while you test your game with United Airlines. Want to sport the latest in tournament merchandise? Gear up at the tournament merchandise stand featuring the latest gear from vineyards vines and others.

GREY GOOSE 19th Hole
Offering premium drinks at a great location, you can enjoy a signature cocktail while taking in all the action on course. Located between 3 tee and 18 green, the GREY GOOSE 19th Hole provides dynamic views of Riviera’s most iconic holes along with a sleek enclosed lounge that is always the place to be as the leaders play through. Open to all guests 21 and older, don’t miss a second of the Genesis Open golf action while enjoying a signature cocktail crafted specifically for L.A.’s PGA TOUR event.

ULTRA Club
With public seating and heightened views of 2 green, the ULTRA Club provides an amazing “sports bar” experience for watching golf and grabbing an ice-cold beer. Featuring a full selection of beers, the ULTRA Club is a great place to grab a seat and take in the action or pick up a drink while following your favorite golfer around the course.

The Landing
NEW to the Genesis Open in 2019, The Landing is located between 3 fairway and 18 fairway and features authentic Texas-style barbeque from SLAB BBQ (one of the hottest new restaurants in LA) in a beer garden type atmosphere. With expansive views of the action on course from under the cover of Riviera’s famed eucalyptus trees, The Landing is the afternoon spot to hang out and watch the day’s action wind down.

Upgraded food & beverage experiences
Think outside the traditional stadium food at the Genesis Open. With custom concession options and interactive partner exhibits around course, there is no shortage of tasty options to try while at Riviera including The Range, a new quick service “walk-through” concessions concept, authentic Korean food by Bibigo, LA’s own Lemonade and much more.

The Promenade
Located behind 14 green and nestled between eight and 15 fairways, The Promenade features some of LA’s favorite food trucks including Cousins Maine Lobster, Pink Taco, WISE BBQ, Deli Doctor, Made in Brooklyn truck and Coolhaus. Grab a drink from the Michelob ULTRA bar or the GREY GOOSE Terrasse and enjoy a bite to eat without missing any of the tournament action on course from The Promenade’s giant video board. Be sure to also stop into the Bridgestone Performance to test your swing and measure up against some of the top pros on tour.

Citi Cardmember Lounge
Located behind 17 green, the Citi Lounge provides access for all Citi cardmembers to a climate-controlled lounge with amazing views. Featuring interior and exterior patio seating, the Citi Lounge also includes full retail concessions and bar providing the perfect spot to take in all of the action of one of the tournament’s final holes.

Family Village
Swing by the TGR Learning Lab powered by CDW & Samsung, an interactive attraction for young golf fans vising Family Village. The tent will host hands-on STEM (science, technology, engineering and mathematics) activities and much more! Discover if your STEM game is on par at this free, family-friendly experience. While at the Family Village, test your putting game on the United Airlines Putting Course and interact with other professional sports teams from LA including the Los Angeles Chargers.