January 16, 2018

New fan enhancements come to Riviera for 2018 tournament

The 2018 Genesis Open features several new open to the public elements to enhance the guest experience, while many fan-favorite viewing and entertainment destinations return to Riviera this year. The GREY GOOSE 19th Hole returns to the Genesis Open, while the tournament adds two open to the public viewing decks with the vineyard vines club on 10 green and the William Hill Estate Wine Deck on 2 green.

The GREY GOOSE 19th Hole offers premium beverages at a great location so you can enjoy a signature cocktail crafted specifically for the Genesis Open, while taking in all the tournament action. Located at the center of 5 different hole locations, the GREY GOOSE 19th Hole is situated in one of the most high-traffic areas on-course near 18 green. Open to all guests 21 and older, don’t miss a second of L.A.’s PGA TOUR event whether you’re inside the sleek interior lounge or outside on the patio.

Described by Jack Nicklaus as “one of the greatest 18 holes in major championship golf,” the drivable par-4 10th at Riviera is the course’s signature hole. In 2018, 10 green will become the life of the party with the new vineyard vines club. The vineyard vines club is the lively social spot on course and features relaxed seating in Adirondack chairs, upgraded concession offerings along with communal seating, a signature vineyard vines club cocktail by GREY GOOSE and much more. Catch all of the action on the ultimate risk-reward hole from the amazing views on the elevated deck of the vineyard vines club.

With public seating and heightened views of 2 green, 10 tee box and 9 green, the William Hill Estate Wine Deck is another highlight of the new public experiences in 2018. Enjoy a glass of chardonnay or your favorite glass of red along with vineyard inspired snacks, while soaking in the breathtaking golf views. Relax on the deck and stay for a while or grab a drink and follow your favorite golfer during his round.

“We’re excited to introduce new elevated opportunities for all our guests to enjoy on-site during the Genesis Open,” General Manager of the Genesis Open Dave Klewan said. “Providing multiple upgraded experiences for all ticket holders is just one way we continue to elevate the on-site experience at The Riviera Country Club and we can’t wait for everyone to enjoy these new elements at the 2018 Genesis Open.”

In addition to the new destinations, many of the fan-favorite locations remain. Located just past the Main Entrance, adjacent to 1 fairway, The Strip features engagements and various free giveaways. After stopping at The Strip, make sure you visit The Boulevard across from 1 fairway and near 2 green and take in the activations with a full view of the short game practice area where the pros warm up before their round.

As the action heats up, the par-3 14 is one of the best places to watch golf on course. Located at one of Riviera’s signature holes, The Genesis Lounge combines comfort and luxury with great views of golf for all guests. With soft seating, unobstructed views from tee to green, and a putting experience, The Genesis Lounge is the perfect place to relax and enjoy tournament play.

The Promenade has moved to a new location in 2018 behind 14 green, with an expanded footprint and host of activities. From food tucks to the giant video board, the action never stops at The Promenade.

Experience all of the enhanced offerings at Riviera for the Genesis Open. Buy your tickets today!

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